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Barnstorm

Built for a league that's never home.

General social tools know about accounts and labels. Barnstorm knows about teams, stops and games, so the questions a touring league actually asks take one click to answer.

The Board

Which teams are gaining traction, and which need help? Followers, net growth, views and engagement by team and network, with change against the last period.

  • Rates and growth are the default, so a small team isn't buried by a big one.
  • A network that doesn't report a number says so. Missing data never looks like zero.
  • Recent numbers are marked preliminary until the network finishes counting them.

Film Room

What should each team make more of? Every video and post, including those posted straight from a phone at the ballpark.

  • Compare posts at the same age, such as the first 48 hours, against that account's own average.
  • Separate full games, highlights, Shorts, Reels and TikToks.
  • Link live streams to their game, with peak viewers where the network reports it.

The Tour

How did that city do? Each stop has its own page, and any stops can go side by side.

  • Barnstorm suggests the stop for each post from its date, caption, location and hashtags.
  • A post filmed in one town can promote another, so correcting a match takes one click.
  • Every stop keeps its local time zone, across countries.

The Stands

What are fans saying on your own posts? Barnstorm reads comments from your connected YouTube and Instagram accounts.

  • Sentiment and themes such as tickets, venues and viral moments.
  • Spike alerts with a plain-language summary. Summaries can only quote numbers we checked.
  • Staff can correct any label. We never profile individual fans.

How connecting works

  1. 1

    An account owner signs in with the network.

    YouTube, Instagram or TikTok shows exactly what Barnstorm is asking to read. No passwords come to us.

  2. 2

    They approve who can see it.

    The people their organization has invited to Barnstorm can see that account's numbers, and nobody else.

  3. 3

    Barnstorm starts keeping score.

    It checks the numbers on a schedule and warns you before a connection expires. Disconnect at any time.